I’m a senior APAC marketer who sits at the intersection of brand strategy, creative platforms, and digital solutions. You’ve seen the résumé; this section shows the work: reframing categories, building culturally resonant ideas, and wiring them to performance, governance, and measurement so they scale across markets.

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Across financial services, tech and FMCG, I've led multi-agency, multi-market teams to turn insight into results—from Income Insurance’s category shifts to Colgate's master brand repositioning to B2B growth engines for Intel, SAP, TÜV SÜD and more.

 

The constant: clarity of problem → decisive strategy → tight execution → measurable outcomes